MANILA, Philippines – When people think of shoes, there are only a handful of places one could go to for a high-quality, locally-made pair. One of those places is Marikina City. With the rise of cheap footwear however, many shoe shops were forced to close in recent years.

Because of this, the local government of Marikina City is planning on setting up a “shoe-tech” school for those who wish to learn about the shoemaking industry.

This effort was lauded by lawmakers, such as Sen. Sonny Angara who said that this move is a good model for the “Tatak Pinoy” business model that other cities and provinces in the country can emulate.

“We need more of these Tatak Pinoy initiatives to highlight the best of what an LGU has to offer,” Angara said. “In the case of Marikina City, its expertise in making quality footwear is known by all. This is something that should be sustained and promoted further to ensure its continued growth, both domestically and internationally.”

Angara further stressed that the institute to be launched by Mayor Marcy Teodoro will have more shoemaking artisans who can craft “quality footwear for Filipino patrons, such as President Duterte and for discerning foreign nationals who seek out the Made in Marikina seal to add to their collection.”

According to the Philippine Statistics Authority, the local shoe industry has seen a steady annual growth of 10.35 percent.

The lawmaker wishes to launch a Tatak Pinoy (Made in the Philippines) campaign which aims to improve the national economy, generate job opportunities, and alleviate poverty. (HGBH/LMO)

Photo from Alagang Angara website


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